- Influencers - 70
- Total Reach - 87 Million
- Total Impression - 33 Million
Nation X executed a viral video campaign for Tik-Tok’s entrance in the United States market. During New York Fashion Week 2018, Nation X connected TikTok with 70 influencers ranging from micro-influencers like Gia Rose Di Tullio to Irianny Celeste.
Influencers posted a video of them doing outfit changes in spirit of the internationally acclimated fashion event. Furthermore influencers also shared videos of them at the catwalk.